A Danish Season
A DANISH SEASON
May 20 - June 21, 2014
Tuesday - Saturday
11:00 am - 7:00 pm
Tuesday, May 20th, 2014
06:00 pm - 09:00 pm
Made in Town
58 rue du Vertbois
Hej ! Velkommen !
Starting on May 20th and in parallel of the D'Days, Made in Town is donning Denmark's colors and entering a 100% design program. The workshop is welcoming within its walls the Nordkraft project which showcases Danish lifestyle essentials through Internet: selling furniture, objects, graphic art, with brands and designers typical of the Nordic spirit.
Nordkraft features a diverse range of high quality products all falling within the Danish know-how: Normann Copenhagen wooden chairs, porcelain from the iconic Royal Copenhagen house, Louise Roe's contemporary throws and pillows, Skandinavisk candles, or Playtype typographic posters.
Camilla Schousboe, a young Danish in her thirties living in Paris for the past ten years, has founded this online concept store. She wishes to share her passion for design and to help French people discover her liveful culture.
Danish design favors a simple aesthetic, with high quality finishing, sleek and soft lines, saturated colors without being garish and natural noble materials: raw wood, wool, leather, porcelain, etc. It is the promise to come back home in a sweet and kind atmosphere which expresses the meaning of four Danish words: "hygge, smil, smukt, lykkelig".
Hygge: A typically Danish word, impossible to literally translate, which evokes the feeling of well-being when surrounded by beautiful things.
Smil: Taking the bright side of life, conviviality comes first! This is a typical Danish desire to design a warm and welcoming atmosphere at home.
Smukt: Literally, everything beautiful. A beauty which is good for self and others, between functionality and aesthetic harmony.
Lykkelig: A design aiming happiness, thought for people.
In the early 2000’s, Benoit Fabrega and his wife moved to Saint-Amans-Soult, a small village at the foot of the Montagne Noire, where they bought a house that they partly turned into a workshop.
Made in Town is home to the first collection of Moy, a line of t-shirts drawing on the skills of Chanteclair. Designed by Yasco Otomo – a Japanese fashion designer now living in Paris for more than a decade – the collection revisits the French tradition of knitwear.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of six video interviews of French and European designers, who have integrated the know-how of the glass factory into their creations. Each in their own way, they mastered glass.