May 19, 2014

Nordkraft
A Danish Season

Magali An Berthon
Nordkraft<br/>A Danish Season

POP-UP STORE

NORDKRAFT
A DANISH SEASON

May 20 - June 21, 2014
Tuesday - Saturday
11:00 am - 7:00 pm

Launching party
Tuesday, May 20th, 2014
06:00 pm - 09:00 pm

Made in Town
58 rue du Vertbois
75003 Paris

Hej ! Velkommen !

Starting on May 20th and in parallel of the D'Days, Made in Town is donning Denmark's colors and entering a 100% design program. The workshop is welcoming within its walls the Nordkraft project which showcases Danish lifestyle essentials through Internet: selling furniture, objects, graphic art, with brands and designers typical of the Nordic spirit.

Nordkraft features a diverse range of high quality products all falling within the Danish know-how: Normann Copenhagen wooden chairs, porcelain from the iconic Royal Copenhagen house, Louise Roe's contemporary throws and pillows, Skandinavisk candles, or Playtype typographic posters.

Camilla Schousboe, a young Danish in her thirties living in Paris for the past ten years, has founded this online concept store. She wishes to share her passion for design and to help French people discover her liveful culture.

Danish design favors a simple aesthetic, with high quality finishing, sleek and soft lines, saturated colors without being garish and natural noble materials: raw wood, wool, leather, porcelain, etc. It is the promise to come back home in a sweet and kind atmosphere which expresses the meaning of four Danish words: "hygge, smil, smukt, lykkelig".

Hygge: A typically Danish word, impossible to literally translate, which evokes the feeling of well-being when surrounded by beautiful things.

Smil: Taking the bright side of life, conviviality comes first! This is a typical Danish desire to design a warm and welcoming atmosphere at home.

Smukt: Literally, everything beautiful. A beauty which is good for self and others, between functionality and aesthetic harmony.

Lykkelig: A design aiming happiness, thought for people.

www.nordkraft.fr

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