September 3 - October 19, 2013
Tuesday - Saturday
02:00 pm - 07:00 pm
Thursday, September 19, 2013
06:00 pm - 09:00 pm
Made in Town
The tradition of Parisian haute couture relies on the expertise and impeccable work of nimble hands. Their dexterity is acquired over time by the endless repetition of the same gestures. With experience, each new hand-sewn point becomes identical to the previous one – this is the measure of quality and exception.
The excellence of the hand is in this way defined by its ability to draw closer and closer to the perfection of a robot's execution. In the context of the series Auto-productions at Made in Town, thanks to their drawing machine, design collective e.g.m. collaborates with Label XVI to stage a repetition of gestures. Little by little, and with a simple and repetitive motion programmed to precisely reproduce itself dozens of times, the machine draws the motif for a silk scarf born from the hybridization of a hand drawing and a digital image.
The motif finds its uniqueness in the unpredictability of the outcomes of the machine à dessiner. The use of methylene blue – an indelible ink with natural antiseptic properties – combines with the use of a machine-guided marker to effect an irregularity between drawings despite the precise and systematized motions of the robot. The wear upon the tip of the marker, the uneven distribution of ink as it makes contact with the fabric's surface, the slight shifts that occur with each movement of the apparatus: from a tool of precision, e.g.m. has manipulated the machine to appropriate the poetry of error and hazard, to imagine new printing protocols that render the robot more human. How can we still, today, obtain a new type of image? It is this difficult question that e.g.m. attempts to answer with this collaboration. This limited series of printed silk scarves is a nod to the excellence and tradition of manual trades.
Alessandra Torella and Santo Costanzo, the creative duo managing the brand, have pooled their cinematic, theatre and stylistic experiences to bring to life, in 2009, creations inspired by the idea of unique garments through experimental dying techniques and the creation of original patterns and materials.
On the occasion of Paris Fashion Week for Winter 2013-14 ready-to-wear, Made in Town presents the work of Sylvio Giardina, Roman fashion designer.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of six video interviews of French and European designers, who have integrated the know-how of the glass factory into their creations. Each in their own way, they mastered glass.