Sep 2, 2013


Pascal Gautrand



September 3 - October 19, 2013
Tuesday - Saturday
02:00 pm - 07:00 pm

Launching party
Thursday, September 19, 2013
06:00 pm - 09:00 pm

Made in Town

The tradition of Parisian haute couture relies on the expertise and impeccable work of nimble hands. Their dexterity is acquired over time by the endless repetition of the same gestures. With experience, each new hand-sewn point becomes identical to the previous one – this is the measure of quality and exception.

The excellence of the hand is in this way defined by its ability to draw closer and closer to the perfection of a robot's execution. In the context of the series Auto-productions at Made in Town, thanks to their drawing machine, design collective e.g.m. collaborates with Label XVI to stage a repetition of gestures. Little by little, and with a simple and repetitive motion programmed to precisely reproduce itself dozens of times, the machine draws the motif for a silk scarf born from the hybridization of a hand drawing and a digital image.

The motif finds its uniqueness in the unpredictability of the outcomes of the machine à dessiner. The use of methylene blue – an indelible ink with natural antiseptic properties – combines with the use of a machine-guided marker to effect an irregularity between drawings despite the precise and systematized motions of the robot. The wear upon the tip of the marker, the uneven distribution of ink as it makes contact with the fabric's surface, the slight shifts that occur with each movement of the apparatus: from a tool of precision, e.g.m. has manipulated the machine to appropriate the poetry of error and hazard, to imagine new printing protocols that render the robot more human. How can we still, today, obtain a new type of image? It is this difficult question that e.g.m. attempts to answer with this collaboration. This limited series of printed silk scarves is a nod to the excellence and tradition of manual trades.

> Back to the top

Related posts

Communauté d'agglomération de Castres-Mazamet

Communauté d'agglomération de Castres-Mazamet


Bold creators and artists are the heart of the community, they try, test and make experiences with new materials and new techniques. The second main point is about the know-how and its transmission and continuity.

Miracle Box Hugues Decointet
May 17 - Jun. 1, 2013

Miracle Box
Hugues Decointet


Discovering a letter from Le Corbusier addressed to Albert Camus, in which the architect explained being "inhabited by the idea of a Boîte à Miracles [Miracle Box]", Hugues Decointet decides to interpret this schema which has for a long time been a part of his work.

La Rochère Glass Factory The Magic of Glass

La Rochère Glass Factory
The Magic of Glass
[Made in Town TV]


In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.