February 27 - March 6, 2013
Tuesday - Saturday
02:00 pm - 07:00 pm
Tuesday, February 26, 2013
06:00 pm - 09:00 pm
Made in Town
On the occasion of Paris Fashion Week for Winter 2013-14 ready-to-wear, Made in Town presents the work of Sylvio Giardina, Roman fashion designer.
In Italy, if Florence and Milan share an excellence in ready-to-wear, Rome has seen since the end of the 1940s a succession of multiple generations of couturiers and fashion designers in the tradition of Alta Moda, the Italian little sister of haute couture.
From the mythical Sorelle Fontana who created the golden age of Italian cinema with the impetuous Giambattista Valli, passing by Roberto Capucci and his sculptural dresses and Valentino with his red carpet creations: all come from the local know-how – from "sartorial" confection to embroidery – and across generations, each have contributed to the enrichment and transmission of gestures and techniques.
Sylvio Giardina is one of the true inheritors of this culture. After many years of experience as the head of a couture house that created for its clients exceptional clothing to-measure, he has offered for many seasons a personal collection which one may qualify as "prêt-à-couture" as it combines the artisan techniques of Roman Alta Moda with industrial techniques and innovations, notably with the surprising use of polyethylene foam.
Inspired by the universe of the film The Hunger, the new collection of Sylvio Giardina plays with the harmonious fusion of iconic references and subtle avant-garde provocations by combining traditionally masculine textiles such as tweed and gabardine with materials from the world of fetishism: vinyl, fishnet and neoprene.
In 1988, Maryline Bellieud-Vigouroux created the Institut Mode Méditerranée, which will be renamed Maison Méditerranéenne des Métiers de la Mode (MMMM) in 2010. It brings to light and supports young fashion designers based in the Mediterranean area and helps them to become entrepreneurs.
Starting on May 20th and in parallel of the D'Days, Made in Town is donning Denmark's colors and entering a 100% design program. The workshop is welcoming within its walls the Nordkraft project which showcases Danish lifestyle essentials through Internet: selling furniture, objects, graphic art, with brands and designers typical of the Nordic spirit.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.