Jan 30, 2013

When in Rome,
Do as Romans Do

Pascal Gautrand
When in Rome,<br/>Do as Romans Do

EXHIBITION

WHEN IN ROME, DO AS ROMANS DO

January 31 - February 23, 2013
Tuesday - Saturday
02:00 pm - 07:00 pm

Launching party
Thursday, January 31, 2013
06:00 pm - 09:00 pm

Made in Town

On the occasion of the opening of our atelier, Made in Town proposes, for the first time in Paris, the exhibition When in Rome, do as Romans do. The project, initially developed in 2009 by fashion designer Pascal Gautrand during his residency at the Villa Médici, takes as its pretext a men's shirt in order to display the richness of artisanship and the inherent multiplicity of local fabrication incarnated by made-to-measure tailoring.

The installation consists of thirty shirts created by thirty Roman shirtmakers all according to one standard Zara shirt. Despite the strong resemblance that binds these thirty together, each reflects the singular know-how of the tailor who produced it in slight signature details, in true sartorial form. In reference to the English proverb, the title takes into account the local culture of Rome as a set of values alternative to those of globalization.

A video titled Shirt Stories (13') completes the exhibition, delivering the testimonies of men who relate their personal anecdotes linked to the shirt as an archetypal garment. This series of vignettes evidences the affective value which is sometimes projected onto a piece of clothing, rendering it unique in our eyes.

This project, presented before at the Valentina Moncada gallery in Rome and at the French Cultural Center of Milan, realized thanks to the convivial collaboration of the thirty Roman tailors, benefited from the support of AltaRoma, the Villa Médici, as well as the City of Rome itself.

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