June 8, 2013
04:00 pm - 07:00 pm
in the presence of the artist
Made in Town
From the model to the storyboard. Made in Town prolongs its reflection around cinematic creation, initiated by the exhibition Miracle Box, and welcomes Philippe Terrier-Hermann for the launch of La Trilogie française [The French Trilogy], a public commission of the National Center for Visual Arts (CNAP) and the Minister of Culture and Communication.
A collection of three storyboards taking place in different locations from Le Havre to Marseille, La Trilogie française invites interpretation, playfulness and exploration. Its stories are not imposed; it remains to be written, stimulating the mental fabrication of scenarios.
Many French landscapes are intimated associated with the films for which they provided the backdrop. The cinema projects onto these places possible stories, at once intimate and collective. Through fiction, each person is able to activate a new perspective of a given region. From one place to another, a narrative thread may be guessed, suggested by recurring characters, progression taking the form of error and flight, in the image of three road-trip movies – The Dreams of Anna, The Escape of Adèle, and The Vertigo of Victoire.
La Trilogie française was born from a call for projects from the CNAP, whose patronage expresses the desire to "reenforce the presence of photography in public space and at the heart of society". La Trilogie française, released in 1000 examples, is available at Made in Town.
6 regions: Champagne-Ardenne, Franche-Comté, Haute-Normandie, Île-de-France, Provence-Alpes-Côte d’Azur, Rhône-Alpes
400 billboards CBS OUTDOOR July 1-15, 2013 (4 x 3 m)
1 million postcards freely distributed from May to September 2013
Born in 1975, François Chastanet is a French architect and typographer, he founded TypoMorpho, a graphic design studio, in Bordeaux, France. He is interested in urban cultures through visual communication.
Made in Town presents a reflection on the ambiguity between original artwork and serial manufacture or reproduction.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.