Ally design, know-how and technology
September 19th-October 8th 2016
From Tuesday to Saturday
From 2 to 7 pm
Saturday 1st October 2016
From 11 am to 8 pm
Presentation of the project by appointment
Made in Town
58, rue du Vertbois
In the build-up to the Paris Fashion Week, Made in Town presents Monteneri, an Italian platform dedicated to know-how in the fields of fashion and design and whose business strategy has been developed by Made in Town since its launch in 2015.
Monteneri is named after Monte Nero, one of the volcanic hills around Lake Bolsena in Valentano, in the province of Viterbo in central Italy. It arises from the experience and expertise of DiMar Group, a group of Italian leather workers that brings together 600 craftsmen and has been producing bags for over 30 years for major international luxury brands.
Driven by a common commitment to innovation, co-founders of DiMar Group – Angelo Cionco, president and Fabio Martinelli, CEO – have hired Made in Town to imagine Monteneri as a platform fostering artisan dialogue and technical creativity between the group’s 5 different know-how: leather crafting, woodworking, as well as working with marble, metal and composite materials.
Monteneri is thus primarily a source of exploration of materials and processes, an experimental laboratory in which artisans merge the traditional manual techniques of leather crafting with new technologies in the industry to manufacture contemporary accessories, as well as develop projects with international designers and artists.
For the first project of its Galleria, Monteneri collaborated with Franco-Finnish designer Johan Brunel – resident at the French Academy in Rome - Villa Medici in 2015-2016 – to produce the Monteneri nomadic laboratory, which features two unique items of furniture in the form of sample-trunks. The two caskets – which are named Studiolone and Studiolino due to their difference in size – respectively host a selection of archives linked to the various materials and techniques worked by the group (quilted leather, edge dyeing, special seams and other finishing techniques) and a range of tools essential to their mastery.
As an example, the Marquise bag, part of the second collection of bags and travel accessories offered by Monteneri and whose original shape is inspired by the many facets of a diamond, was made entirely by hand applying the traditional technique of leather cladding, for which it won an innovation prize at the Open Design Italia fair in Vicenza in June 2016.
Situated in the former royal priory building of Saint-Martin-des-Champs, in the third district of Paris, the Arts et Métiers museum is one of the oldest museum of techniques and industrials in the world. It depends on the Conservatoire national des arts et métiers, which was founded in 1794 by Abbé Henri Grégoire to encourage technical progress and industry.
The tradition of Parisian haute couture relies on the expertise and impeccable work of nimble hands. Their dexterity is acquired over time by the endless repetition of the same gestures. With experience, each new hand-sewn point becomes identical to the previous one – this is the measure of quality and exception.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.