Maison méditerranéenne des métiers de la mode
In 1988, Maryline Bellieud-Vigouroux created the Institut Mode Méditerranée, which will be renamed Maison Méditerranéenne des Métiers de la Mode (MMMM) in 2010. It brings to light and supports young fashion designers based in the Mediterranean area and helps them to become entrepreneurs.
The MMMM hands two prices over to designers. The first one is the M Major, an annual contest for Mediterranean region. The second one is the Mediterranean Fashion Prize for designers from 19 mediterranean countries, the dozen of winners will get help from experts and an online training.
This organism also have a partnership with the Fashion and Textile Works Master degree in Aix-Marseille University, with marketing and purchasing courses. The implication of the MMMM makes Marseille the second city of fashion, after Paris, in France.
Pascal Gautrand participated, as a fashion and textile consultant and expert, in workshops for designers.
Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.
The e.g.m. collective takes its name from the initials of its founders: Elsa, Grichka and Martin, three graphic designers trained at the Arts Décoratifs of Paris. In the context of the Auto-productions cycle at Made in Town, they focus on experimentation with their drawing machine as the spearhead of their approach. In association with Label XVI, which creates unique objects by way of serial production, e.g.m. will produce in situ, through the aid of permanent markers, a series of drawings upon silk and cotton scarves.
For its third edition, Made in Town chose Paris to organize a one-month temporary atelier. Staging a collection of hand-made shirts for men and women crafted by Antonella Fustini, a passionate Italian shirtmaker based in Paris.
In order to promote the know-how and characteristics of the tapestry from Aubusson, the county town of the French region of Creuse, Made in Town conducted a series of three documentary videos at the request of the International City of the Tapestry and Woven art, in partnership with l’Institut français de la mode and with the support of the Fondation d’entreprise Hermès.