The Drawing Machine
The Drawing Machine
The e.g.m. collective takes its name from the initials of its founders: Elsa, Grichka and Martin, three graphic designers trained at the Arts Décoratifs of Paris. In the context of the Auto-productions cycle at Made in Town, they focus on experimentation with their drawing machine as the spearhead of their approach. In association with Label XVI, which creates unique objects by way of serial production, e.g.m. will produce in situ, through the aid of permanent markers, a series of drawings upon silk and cotton scarves.
"The machine is an instrument that fits into our research in graphic design: the thinking that led to this machine is close to the spirit of hacking. In an age when technology flattens savoir-faire, building your own tool is a way of appropriating these methods and developing autonomy in production."
Initially conceived of as a research project, the drawing machine is an instrument that produces drawings driven by computer according to a programmed motif. The use of a marker as applicator promotes the irregular diffusion of the blue methylene ink through the core of the fibers, increasing the introduction of chance into the motifs. As if created by hand, each new repetition of the drawing shows differences in execution and expresses its own individuality.
This machine, then, is an experimental tool, aiding the evolution of the role of a designer's intervention (mixing the digital and the manual) as well as testing new paradigms of production.
In 2013, the silk scarves printed by e.g.m., produced by Label XVI and hand-rolled by Genète are on Made in Town winter inventory list.
Made in Strasbourg. Graduated in communication and management sciences at the Institut Français de la Mode, he develops a digital communication expertise about fashion, that is why he worked with houses such as Dior, Valentino or Nina Ricci. Passionate about menswear, he edits an online magazine Sodandy since 2009.
Nicolas Escande sets up shop in his atelier in 2014, where he has since been hand-manufacturing – from design to assembly – all kinds of knives that are made-to-measure on customers’ request only.
Starting on May 20th and in parallel of the D'Days, Made in Town is donning Denmark's colors and entering a 100% design program. The workshop is welcoming within its walls the Nordkraft project which showcases Danish lifestyle essentials through Internet: selling furniture, objects, graphic art, with brands and designers typical of the Nordic spirit.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of six video interviews of French and European designers, who have integrated the know-how of the glass factory into their creations. Each in their own way, they mastered glass.