The Drawing Machine
The Drawing Machine
The e.g.m. collective takes its name from the initials of its founders: Elsa, Grichka and Martin, three graphic designers trained at the Arts Décoratifs of Paris. In the context of the Auto-productions cycle at Made in Town, they focus on experimentation with their drawing machine as the spearhead of their approach. In association with Label XVI, which creates unique objects by way of serial production, e.g.m. will produce in situ, through the aid of permanent markers, a series of drawings upon silk and cotton scarves.
"The machine is an instrument that fits into our research in graphic design: the thinking that led to this machine is close to the spirit of hacking. In an age when technology flattens savoir-faire, building your own tool is a way of appropriating these methods and developing autonomy in production."
Initially conceived of as a research project, the drawing machine is an instrument that produces drawings driven by computer according to a programmed motif. The use of a marker as applicator promotes the irregular diffusion of the blue methylene ink through the core of the fibers, increasing the introduction of chance into the motifs. As if created by hand, each new repetition of the drawing shows differences in execution and expresses its own individuality.
This machine, then, is an experimental tool, aiding the evolution of the role of a designer's intervention (mixing the digital and the manual) as well as testing new paradigms of production.
In 2013, the silk scarves printed by e.g.m., produced by Label XVI and hand-rolled by Genète are on Made in Town winter inventory list.
Made in Strasbourg. Graduated in communication and management sciences at the Institut Français de la Mode, he develops a digital communication expertise about fashion, that is why he worked with houses such as Dior, Valentino or Nina Ricci. Passionate about menswear, he edits an online magazine Sodandy since 2009.
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