Cap dal Mas
Ethics as the rule
of the game
In the early 2000’s, Benoit Fabrega and his wife moved to Saint-Amans-Soult, a small village at the foot of the Montagne Noire, where they bought a house that they partly turned into a workshop.
At first, it was more of a leisure activity as they designed and manufactured Christmas presents for their families, but they soon started to increase production and imagine their own collections of wooden toys and games that they could distribute both locally and abroad on their online store. Local productions are essential to Benoit Fabrega, who values quality wood as well as natural glues and dyes for obvious ethical and environmental reasons.
The sense of community is also very strong, since all the small producers in the area support each other and Benoît Fabrega buys them all the raw materials he needs.
Cap dal Mas took part in the Made in Town / Montagne Noire exhibition, which was held from October 21, 2015 to February 13, 2016 at Made in Town in Paris.
Made in Metz. A graduate from the Institut de Commerce de Nancy (ICN Business School), where he attended a cross-disciplinary management program dedicated to the luxury industry, he initiated a study as part of his master’s thesis on the role of craftsmanship in this specific sector and its ability to contribute to the emergence of new production systems. It is when working at the Institut National des Métiers d’Art that he discovered the true wealth of the French heritage. He now wishes to educate the public about local know-how from all over the world and their cultural roots, through a selection of diverse projects in the fields of fashion, design and art.
From the promotion of Made in Italy products to the safeguard of the artisanal values that have made Rome famous throughout the world, AltaRoma’s mission is based on maximizing the excellence of the fabrics, from the most traditional right up to the current haute couture, through exhibitions and catwalks.
In collaboration with the management students of Institut Français de la Mode, Wanderlust organized a soirée Sur-Mesure entitled "The thread of fashion" on the theme of fashion and craftsmanship, during which Pascal Gautrand led a roundtable in the company of fashion designer Christine Phung, textile designer Tzuri Gueta, and lace-house Sophie Hallette's market director Maud Lescroart. Together, they approached craftsmanship from the angle of innovation and interrogated its role in the enterprises of tomorrow.
In order to promote the know-how and characteristics of the tapestry from Aubusson, the county town of the French region of Creuse, Made in Town conducted a series of three documentary videos at the request of the International City of the Tapestry and Woven art, in partnership with l’Institut français de la mode and with the support of the Fondation d’entreprise Hermès.