Jun 14, 2014

Hands and Machines

Pascal Gautrand
Hands and Machines

Hands and Machines, 1956

Rare documentary in color, made in 1956 during the Cold War, by the United States Information Agency to promote the values ​​and image of the United States in Europe. This 16-minute film shows the match between artisanal and unique pieces and serial productions from the industry.

Hybridization between traditional methods and interventions of the machine is presented as a modern response to the evolution of European manufacturing at the time. Industry and automation free man from stress; help lower working time and production costs; and democratize consumption while the figure of the craftsman and handwork ensures quality and good taste: "The talent of the artisan remains essential to the massive production of tomorrow."

This film is a journey into the heart of many European countries that shows the work on the production lines of cars Renault in Boulogne-Billancourt, goldsmiths in Denmark, the blown Venetian glass, glassware in Germany, Swedish furniture, weaving mills in England, or textile printing in Lyon.

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Pascal Gautrand

Pascal Gautrand

Made in Mazamet. Made in Town founder, consultant and teacher, he is graduated from the Institut Français de la Mode and used to be a boarder in the fashion design division at the Villa Medici in Rome. He develops a reflexion, mainly in the fashion field, about the manufacturing culture. His approach, oriented towards the promotion of know-how, expresses through writing, video and fashion design. As a consultant, he especially collaborates with Première Vision for the organization of Maison d’Exceptions: a dedicated area about fabric know-how within the show and for the online magazine Maison d’Exceptions whose he is editor.

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