Photo credit: Legeron
At the heart of Paris, fourth-generation Bruno Legeron sits at the head of the family house, cultivating their garden. Founded in 1727 and acquired in 1880 by great grandfather Louis Legeron, the firm specializes in the creation of artificial flowers.
Given the label of Living Heritage Company in 2015, the ancient house draws from its archives to explore new materials, techniques and forms without giving up the tools of yesteryear.
From the preparation of the fabric to its final bloom, the steps of production link up like the seasons. Cut into pieces with punches, the petals are then hand-dyed; a first color sets the tone, while a second highlights the borders and feet of the petals.
The flowers bloom between the attentive hands of workers who give volume to the petals before building them up one-by-one around a stem of brass, which itself is covered in silk thread, paper or gutta-percha – the last touch.
Legeron, in partnership with lace factory Sophie Hallette, is producing Label XIV’s flower boutonnières, made of recycled shirt fabric, on sale on Made in Town Shop.
Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.
Maudite Licorne ! is a tapestry atelier founded in Felletin, nearby Aubusson, by Marion Lozach, tapestry-maker.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.