Apr 18, 2012

Crouvezier Développement
At the Heart of
the Textile Industry

Léandra Ricou
Crouvezier Développement At the Heart of the Textile Industry

Crouvezier Développement, The Definition of Industry, short video documentaries produced by Made in Town

Founded in 1860 by Jean-Henri Crouvezier, weaver, and labeled Vosges Terre Textile, Crouvezier Développement respects textile finishing tradition from the Vosges, where the water is really pure.

They master the art of finishing a raw fabric which comes from a weaving loom: whitening, dyeing, printing, etc. Over the decades, the company had evolved while maintaining a good customer service, innovating and keeping serious environmental considerations.

Henri Crouvezier took over the company in 1936, he invented a chemical treatment: whitening and drying can be done inside (before only outside with the actions of the sun, the moon and the dew). In the sixties, they developed a lot of innovative techniques which simplified the work.

Nowadays, Crouvezier Développement pursues its work in innovation to be the best choice for its customers and meet their requests, even after six generations.

In 2012, to launch Vosges Terre Textile label, Made in Town produced ten videos, which presented the field and its workers around territory, heritage, expertise, transmission and innovation notions. A year later, in 2013, the flash mob “Vous allez flasher sur moi” took place in Paris streets.

www.crouvezierdev.com

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Léandra Ricou

Léandra Ricou

Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.

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