Apr 18, 2012

François Hans
100% Made in Vosges

Léandra Ricou
François Hans 100% Made in Vosges

François Hans/Blanc des Vosges, short video documentaries produced by Made in Town

Established in the Vosges heart, in Gérardmer, since 1843, the family business François Hans, labeled Vosges Terre Textile and Entreprise du patrimoine vivant, creates and manufactures linens.

In 1865, the company distinguished itself by installing the first mechanized looms for linen cloth in the region. The weaving will continue until 1980, currently the main activity is linens, which has been integrated since 1945. For 10 years, François Hans has been selling his products under the Blanc des Vosges brand.

François Hans claims a 100% made in Vosges manufacturing. The suppliers are local weavers, bleachers and dyers from Gérardmer. In the hands of 90 sewers, cutters, embroiders, ironers and fashion designers, the raw materials become linens with meticulous finishings, which come from a rare know-how, today it has almost disappeared.

In 2012, to launch Vosges Terre Textile label, Made in Town produced ten videos, which presented the field and its workers around territory, heritage, expertise, transmission and innovation notions. A year later, in 2013, the flash mob “Vous allez flasher sur moi” took place in Paris streets.

www.blancdesvosges.com

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Léandra Ricou

Léandra Ricou

Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.

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