Placing Environment at the Heart of the Company's Strategy
Tissus Gisèle, The Definition of Industry, short video documentaries produced by Made in Town
Based in La Bresse, in the Vosges, region originally known for its great textile industries, the company Tissus Gisèle (TGL), labeled Vosges Terre Textile, is specialized in the production of professional flat linens.
Eleven weaving sites were created after World War II around La Bresse. TGL, founded in 1856, is the last one still working. The company allied tools and machines modernization and diversification of the clientele.
TGL weaves and manufactures sheets, duvet covers, pillow cases, mattress covers and kitchen towels for hospitality, catering, health professionals and so on. The company also sells its products to the public through its website and factory store, situated in the industrial site in La Bresse.
Two weaving companies supply TGL with fabrics: Tissage de la Mouline at Le Thillot and Tissages et Filatures de Saulxures. The fabric finishing is done by a subcontractor in Gérardmer.
The environment-related and sustainability issues are crucial in the current company’s strategy. All the TGL products are certified by the label Oeko-Tex which guarantees the harmlessness to humans and environment.
With partners, TGL developed a brand new treatment, Prewash, which limits the number of pre-washing before the product transformation and reduces dangerous substances in the washing water. Modernization, diversification and innovation are the keywords of the company.
In 2012, to launch Vosges Terre Textile label, Made in Town produced ten videos, which presented the field and its workers around territory, heritage, expertise, transmission and innovation notions. A year later, in 2013, the event “Vous allez flasher sur moi” followed the videos, a flash mob in Paris streets.
Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.
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To Give Oneself Work is the reedition of a performance realized by Juliette Roche last year at the Glasgow School of Art. Over many days, from morning until evening, the Parisian artist, born in 1987, occupies a space accessible to the public, organized like an atelier. She works there with wood and various materials towards a final exhibition which will conclude the performance.
In order to promote the know-how and characteristics of the tapestry from Aubusson, the county town of the French region of Creuse, Made in Town conducted a series of three documentary videos at the request of the International City of the Tapestry and Woven art, in partnership with l’Institut français de la mode and with the support of the Fondation d’entreprise Hermès.