The Citizen Bag
Tenthorey, The Definition of Industry, short video documentaries produced by Made in Town
Founded in 1906, Tenthorey, situated in Eloyes, Vosges and labeled Vosges Terre Textile, completes its weaving activity with a production of advertising bags made from natural materials.
For more than a century, Tenthorey has been manufacturing unbleached and finished fabrics for clothing, working clothes, furnishing and automotive fields. Based on its historical expertise, in 2009 the company launched the “citizen bag”: a line of customizable advertising bags, totes and pouches made from natural materials, linen or organic cotton, for events and supermarkets.
The “citizen bag” complies with sustainable development principles which were already applied in 2003 when the new buildings were made. The company signed a partnership with Max Havelaar association, which supports small manufacturers in the Southern hemisphere. The bags are made in Eloyes factory, guaranteed Oeko-Tex and made in France, Tunisia or Ukraine, with decent working conditions.
From image product to fashion products, under Les Citoyennes brand, Tenthorey sells its collections to the public. The brand is mostly sold to women with ecological values.
In 2012, to launch Vosges Terre Textile label, Made in Town produced ten videos, which presented the field and its workers around territory, heritage, expertise, transmission and innovation notions. A year later, in 2013, the flash mob “Vous allez flasher sur moi” took place in Paris streets.
Made in Fontenay-aux-Roses. Both a freelance writer and a press agent, she writes about fashion and people behind it: designers, craftsmen and industrialists. She is a regular contributor on Maison d’Exceptions and Made in France Première Vision online magazines, among others. She is graduated from the Institut de Management et de Communication Interculturels, formerly Institut Supérieur d’Interprétation et de Traduction and from the Institut Français de la Mode.
Born in 1988, Cathy Amouroux graduated from Ecole Duperré and works both as a ready-to-wear designer and textile graphic designer. She explored the world for an entire year to discover local know-how as part of her project named Wear You From. Cathy is also one of the six designers who participated in the Design for Peace residency project in Burkina Faso.
Through gestures and savoir-faire we witness the realization of Touchez-voir, a project destined for those who in fact do not see. From the museum archives to the atelier, we observe the birth of an original wardrobe and forms that will soon be joined together in a trunk available to experience at the Palais Galliera.
In order to promote the know-how and the characteristics of La Rochère glass factory, located in Passavant-la-Rochère in the French department of Haute-Saône, Made in Town conducted a series of four short videos shot in the heart of the company's workshops.